What will they think of next?

In January 2011, two of the most experienced and well known brand activation agencies in Belgium and Holland, Bananas and Demonstrate, joined forces with Amphion, a very respected online agency. The best of all worlds: more than 50.000 activations in more than 150 different channels are mixed with state-of-the-art online platforms to strengthen the impact of our programs for our dear clients. This impact (We no longer speak about return on investments –that’s an obvious necessity for a campaign-, nor return on emotions, but about return on relevance for the brand and the consumer) can only be guaranteed by our convertising model: with our one-on-one brand-conversations with the consumers, we recruit non-users, convert existing users into heavy users and heavy users into brand ambassadors. Sounds like a piece of cake, but only if the cake is perfectly served in the right setting, the right mindset of the consumer and with the right message.